#107: Tactical Tuesday: Solicit Reviews as Social Proof for your Business

<p><span style="font-weight: 400;">Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the</span> <em><span style= "font-weight: 400;">Healthcare Entrepreneur Academy</span></em> <span style="font-weight: 400;">podcast, talks about the best ways to solicit reviews to help your business earn social proof and validation. Jason discusses how collecting positive reviews is essential so prospects will want to do business with you. </span></p> <p> </p> <p><span style="font-weight: 400;">EPISODE HIGHLIGHTS:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">You want to have as many high-rating reviews as you can get: 4.5 - 5 stars.  </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">90% of people making purchases rely on reviews before they make their final decision.  </span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Online reviews are the equivalent of getting a recommendation from a friend</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Review platforms include Google, Amazon and Yelp. </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">You can also share reviews on your website, however, they’re not as trusted as third party sites since these reviews can be templated or falsely written.  </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">You can use a Net Promoter Score survey to find out who is happiest with your business and the service they received.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Prescreen the people you ask for reviews. Do not send a single blanket email to ask all of your patients and customers at one time.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">One strategy to get more reviews is to incentivize people for their time. Don't break any rules about soliciting reviews per the platform you’re using.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Re