#103 How to localize your business for market success

<p>Felix built his entire flexpat career on his own by co-founding a German beer brand in Shanghai.</p> <p>This episode shows us how Felix localizes his German brand starting in a completely unknown market for him.</p> <p>Learn about his skills to hire and lead his Chinese team, go along with Chinese speed and create an open company culture of respect and transparency.</p> <p>What are the key skills to be successful in China and how you can prepare for all kinds of challenges? Felix will answer these around an exciting story of a German brand localizing into the China market.</p> <p><strong>About Felix:</strong></p> <p>Linkedin: Felix Wendlandt</p> <p><strong>About Verena:</strong></p> <p>Linkedin: Verena Lupprian</p>