069: How to grow your freelance motion design business with Erica Gorochow

<h2><span style="font-weight: 400;">How to build your freelance business to just the right size.</span></h2> <p><span style="font-weight: 400;">As freelancers, most of us would like to see our business grow. While you may work a lot on your own, meaningful and sustainable growth is a group effort. There are also reasons to limit how big you grow your business. Today’s guest successfully grew her practice to just the right size with the help of strategic collaboration and teamwork. </span></p> <p><span style="font-weight: 400;">Erica Gorochow is a Brooklyn-based director and designer at</span> <a href= "http://peprally.co/" target="_blank" rel="noopener"><span style= "font-weight: 400;">PepRally</span></a><span style= "font-weight: 400;">. She fluctuates between building teams as a studio, independent directing, and doing her own freelance work. Erica focuses on making high-quality work for brands, networks, agencies, and startups. In addition to client work, she produces projects internally to continue exploring new technologies, techniques, and ideas.</span></p> <p> </p> <h2><span style="font-weight: 400;">Should you have a studio or be a freelance motion designer</span></h2> <p><span style="font-weight: 400;">There’s a lot to consider as you expand your work as a freelancer. Even what to call your practice is something Erica dealt with. She really recommends establishing yourself with studio work before scaling up as a freelancer. That way you’ve already built up a name and reputation for your work. </span></p> <p> </p> <h2><span style="font-weight: 400;">Collaboration with others can add more value to your motion design work</span></h2> <p><span style="font-weight: 400;">Although she does a lot of solo work, Erica loves collaborating with others. Mostly, it’s just more fun to succeed as part of a collaborative effort. Working with others adds more value to the work and fosters personal growth as a creator.</span></p> <p> </p> <h3><strong>In this episode</strong></h3> <ul> <li style="font-weight: 400;"><span st