061 Growing an engaged Facebook group, with Zoe Mckeown (even if you have no rags-to-riches story)

<p><span style="font-weight: 400;">Today I’m joined by Facebook strategist, Zoe Mckeown, an expert in growing engaged and profitable communities on Facebook.</span></p> <p><span style="font-weight: 400;">When building a community or an audience we often talk about the importance of sharing your story when trying to connect and resonate with others, but what if your business’s backstory just isn’t that elaborate or engaging? </span></p> <p><span style="font-weight: 400;">Well, today Zoe shares how you can build a loyal and engaged group, even if you don't have a juicy backstory or rags-to-riches tale. </span></p> <p><span style="font-weight: 400;">What You'll Learn In This Episode:</span></p> <p><span style="font-weight: 400;">- Success looks different to each of us so we don't all need to have the same backstory or goals to be successful, and why it’s OK to be satisfied with where you are right now and not crave a 6 figure business. </span></p> <p>- <span style="font-weight: 400;">Starting a Facebook group can feel like you’re talking to yourself, but as Zoe explains this is a great opportunity to get creative and play around to find what works best for you and connects with your audience. </span></p> <p><span style="font-weight: 400;">-</span> <span style= "font-weight: 400;">Why you can't blame the algorithm for the lack of traction in your Facebook group and what to do if your group feels flat. </span></p> <p>- <span style="font-weight: 400;">How to create engaging conversations that build a loyal following on Facebook and Zoe’s opinion on the future of Facebook groups. </span></p> <p><span style="font-weight: 400;">Resources:</span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;">-</span> <a href= "https://www.lisajohnson.com/launch" target="_blank" rel= "noopener">Download my FREE Launch Strategy Guide</a></p> <p><span style="font-weight: 400;">-</span> <span style= "font-weight: 400;">Visit my website</span> <span style= "font-weigh