039: Years of Product Development in 3 Months with Peta Beaumont of NY Gym Towels Co.

<p><span style="font-weight: 400;">Peta Beaumont brought an innovative product idea to the CEO of the company she worked at. He told her the idea would take 3 years to develop—that’s when Peta decided to do it herself. </span></p> <p> </p> <p><span style="font-weight: 400;">Within 3 months, Peta launched NY Gym Towel Co., which sells anti-odor, anti-bacterial gym towels. The towels have unique designs that visually encourage customers to not cross-contaminate while wiping off gym equipment. </span></p> <p> </p> <p><span style="font-weight: 400;">Listen to Mollie and Peta chat about: </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Choosing the iconography of New York City to inspire the brand </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The importance of asking questions upfront with suppliers</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Using her students to provide instant product design feedback</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How the</span> <em><span style= "font-weight: 400;">Start and Scale</span></em> <span style= "font-weight: 400;">community gave her the confidence to do a pre-launch</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How she hit her initial goal of selling 25 towels a week</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The introduction of yoga mat towels in her brand </span></li> </ul> <p> </p> <p><span style="font-weight: 400;">Learn why Peta didn’t wait to make her business idea a reality.<br /> <br /> <br /> <br /></span></p> <p><strong>Who do you want to see next on the podcast?</strong> <span style="font-weight: 400;">Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Wait,