010 - Promote Your Business With PlexKey Promotional Marketing Group

<p>When was the last you thanked a business for their strong social media ads? Social media advertising can be a useful tool in brand recognition. But online ads alone aren’t going to leave a lasting impression. Our guest this week shares how the longevity and lasting power of promotional items far outweighs the longevity of online ads.</p> <p>This week, I am talking with Dan Reardon, owner and creator of PlexKey Promotional Marketing Group. Dan’s expertise in the marketing and advertising industry gives him a competitive edge to bridge the gap between large companies and independent business owners. By providing exceptional promotional products, PlexKey is able to curate the best quality products to fit each customer’s unique wants and needs.</p> <p>In this episode, we discuss how Dan started PlexKey and how 2020 has been a year of resilience and perseverance in small business. We share how Dan went from $150 out of his own pocket, a bold idea, and a strong drive to now combining humor and creative solutions to increase brand awareness. Dan shares the importance of offering yourself as your greatest resource and why authenticity is the most important tool at the end of the day.</p> <p><strong>Topics Discussed:</strong></p> <ul> <li>Successes challenges of starting your own company in a 30 billion dollar industry</li> <li>The importance of providing high quality service to independent business owners</li> <li>Why utilizing the 5 senses is essential to marketing</li> <li>Focusing on relationships and humanizing yourself</li> <li>How resilience and perseverance increases opportunities</li> <li>Filling the gap between larger companies and independent business owners</li> <li>Valuing quality products over a quantity of products</li> <li>Finding opportunity in choices during a global pandemic</li> <li>Why brand awareness and consistency is effective for brand recognition</li> <li>Understanding the longevity &amp; lasting power of promotional items</li> </ul> <p><strong>Connect with Dan Reardon</stron