VITALIZE Throwback: Mastering G2M, Eliminating Marketplace Friction, and Unlocking Economic Opportunity for Moms, with Allison Robinson of The Mom Project

<p>This is a special episode pulled from the VITALIZE vault—back when The VITALIZE Podcast was Talking Venture! Justin Gordon (<a href="https://twitter.com/justingordon212">@justingordon212</a>) talks with Allison Robinson (<a href="https://twitter.com/mrsrobinson_a">@mrsrobinson_a</a>), CEO and Founder of The Mom Project, a VITALIZE portfolio company. The Mom Project is a digital talent marketplace and community that connects professionally accomplished women with world-class companies for rewarding employment opportunities. They are changing the way women work and redefining career structures by providing women with real work opportunities that are in balance with their personal goals. This evolution will keep more talented, professionally accomplished women in the workforce. As of September 2022, The Mom Project hit a major milestone: their talent community is now home to over 1 million moms, dads, and allies. </p><p>After having her son Asher in 2015, Allison identified how universally challenging it can be for American mothers to juggle the demands of motherhood with a full-time career and decided to tackle the issue on a national scale. Prior to founding The Mom Project, Allison spent 7 years at Procter and Gamble working on go-to-market strategies for leading household brands with a special focus on moms during her tenure on the Pampers brand.</p><p>Website: <a href="https://themomproject.com/">The Mom Project</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/allison-m-robinson/">linkedin.com/in/allison-m-robinson/</a></p><p>Twitter: <a href="https://twitter.com/mrsrobinson_a">@mrsrobinson_a</a></p><p>Email: allison.robinson@themomproject.com</p><p>Show Notes:</p><ul> <li>How The Mom Project is connecting talented women with world-class employers as a marketplace matchmaker and their growth plans for the future</li> <li>Allison’s journey from joining Procter &amp; Gamble at the age of 19 to founding The Mom Project</li> <li>The customer discovery process and steps Allison took to build an M