Tik Tok, Innovation, and a Millennial-run Company: Jessica Kallichman of WowWee

<p>Chris and Richard, with Richard on the keys, have a conversation with Jessica Kallichman, director of marketing for WowWee about her career, the company&#39;s use of Tik Tok both to market and create community. They talk about why it works, what social media reveals, how a company run by Milliennials is different, and how engaging consumers with the real folks behind the scenes at a toy company (and behind some very popular toys) has been a winning strategy.</p> <p><br></p> <p>The Playground Podcast is sponsored by <a href="https://globaltoyexperts.us2.list-manage.com/track/click?u=519a3d29aa2bd646e372e6c0c&id=f8f4cf88e6&e=24f3baa30f">⁠⁠Global Toy Experts⁠⁠</a>, <a href="https://globaltoyexperts.us2.list-manage.com/track/click?u=519a3d29aa2bd646e372e6c0c&id=5dcc0fbddc&e=24f3baa30f">⁠⁠The Toy Guy⁠⁠</a>, and <a href="https://globaltoyexperts.us2.list-manage.com/track/click?u=519a3d29aa2bd646e372e6c0c&id=43e408fd67&e=24f3baa30f">⁠⁠Beacon Media Group⁠⁠</a> </p> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/the-playground-podcast/support" rel="payment">https://podcasters.spotify.com/pod/show/the-playground-podcast/support</a>