The Strategic Role of Pricing in Business Operations with Karan Sood

<p dir="ltr"><strong>Karan Sood</strong> had the privilege of overseeing revenue management for over $6 billion in revenue across a diverse range of industries during the past decade. Throughout this experience, he gained a deep understanding of the critical role that pricing plays in business success.</p> <p dir="ltr">In this episode, Karan explains how to effectively map out touch points within organizations to help individuals understand the significant impact pricing can have on business success.</p> <p><strong> </strong></p> <p dir="ltr"><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li dir="ltr" role="presentation">Understand the challenges that come with the pricing role and learn how to strike a balance when interacting with other roles in the company for them to understand pricing's role in business success</li> <li dir="ltr" role="presentation">Gain insights on how sales flow through pricing</li> <li dir="ltr" role="presentation">Learn how pricing intersects with strategy and marketing</li> </ul> <p><strong> </strong></p> <p dir="ltr"><strong>"Map out your pricing touchpoints in marketing, supply chain, finance…everyone! And then figure out how your pricing should operate in the organization."</strong></p> <p dir="ltr"><em>- Karan Sood</em></p> <p><strong> </strong></p> <p dir="ltr"><strong>Topics Covered:</strong></p> <p dir="ltr">01:29 - What led him to pricing and how that internship led him to one job after another</p> <p dir="ltr">05:46 - Pricing as strategy and marketing</p> <p dir="ltr">07:40 - Important thoughts on pricing underrepresentation</p> <p dir="ltr">10:34 - Why there aren't VP of Pricing titles in most organizations</p> <p dir="ltr">11:34 - The friction role that go with pricing</p> <p dir="ltr">13:44 - How does pricing relate with sales enablement?</p> <p dir="ltr">21:53 - What happens when you're mainly pricing and not enabling sales teams</p> <p dir="ltr">24:56 - Likely reason for sales prevention team existing in the sales enablement team</p> <p dir="ltr">25: