The Seeds of Success: Building a Multi-Million Dollar Gardening Website with Kevin Espiritu [Ep. 87]

<p><span style="font-weight: 400;">How do you turn a humble content site into a multi-platform, globally recognized brand?</span></p> <p><span style="font-weight: 400;">For Kevin Espiritu, the answer lay in producing human-focused, genuinely useful content instead of churning out articles for profit. Kevin is the founder of Epic Gardening, a gardening brand with a relatively simple mission: to teach 10,000,000 people around the world how to grow plants and food. What started as just a website, is now a multi-faceted content and eCommerce brand with millions of followers on social media. </span></p> <p><span style="font-weight: 400;">In this episode, Kevin walks us through the things he wished he had known when he first started building his business, including outsourcing labor to free up valuable time. According to Kevin,</span></p> <blockquote> <p><em><span style="font-weight: 400;">“When it comes to growing your business, knowing where your time is most valuable as the founder is the most important thing. If you have the resources, what you should be doing is either automating, delegating, hiring, or deleting things that are not as valuable as your leveraged time.”</span></em></p> </blockquote> <p><span style="font-weight: 400;">We dive into the ins and outs of Kevin’s content creation strategy, discussing the techniques and approaches that helped him attract over 10 million readers to his website last year, and over 3 million followers on his various social media channels. </span></p> <p><span style="font-weight: 400;">Kevin also shares some insights into the future of Epic Gardening, including how he plans to use the $17.5 million in growth capital he recently raised. </span></p> <p><span style="font-weight: 400;">Kevin’s success story is a wonderful example of the merits of a human-focused, instead of profit-driven, business strategy. Listen in to learn how to grow your brand across multiple sales and social media platforms while maintaining a cohesive brand identity. </span></p> <h3>Topics Discussed in This