The Secret of How Individual Actions Lead To Tipping Points with Professor Jan Willem Bolderdijk

<h3>Do individual behaviors make a difference?</h3> <h3>We are often asked to take personal action to help the planet like eating less meat and riding more bikes—but many decree individual behavior as limited and naive in the face of powerful companies and governments. So, how does mass change really come about? There’s more to it than a simple individual-vs-system dichotomy.</h3> <h3>The <em>core mechanism</em> of how change unfolds through societies is by <em>people</em> — our sensitivities to groups, perceptions, trends, and imitation and the social trends that are passed from human to human that lead to bigger systems changes such as laws, taxes, technologies, and urban design, are carried on the back of human behaviors.</h3> <h3>Jan Willem Bolderdijk is an associate professor and researcher at the University of Groningen in the Netherlands. He studies how small groups of people influence bigger systems with respect to sustainability and climate change.</h3> <p>Jan's research papers here:</p> <p><a href="https://www.sciencedirect.com/science/article/pii/S2352250X21000154" target="_blank">Minority influence in climate change mitigation</a></p> <p><a href="https://www.sciencedirect.com/science/article/pii/S0195666321006267" target="_blank">“How do you know someone's vegan?” They won't always tell you. An empirical test of the do-gooder's dilemma</a></p> <p><a href="https://www.sciencedirect.com/science/article/pii/S0272494418307801" target="_blank">Why going green feels good</a></p> <p>Sign up to my group, The Imagine Project at <a href="https://katiepatrick.com/imagine">katiepatrick.com/imagine</a> - we've got a group on Discord and a monthly Zoom devoted to building a movement of imagining a better world.</p> <p>I'd love to learn of your thoughts, ideas, artworks about imagining an ecologically harmonious future. Send me a DM or email at kp@helloworlde.com.</p> <p><a href="https://amzn.to/2Z4jivL">Get a copy of How to Save the World on Amazon</a></p> <p>Sign up to <a href="https://katiepatrick.com/">katiepatr