The Role of the Website in an Increasingly Digital World w/ Ray van Hilst

<h3><span style= "font-weight: 400; font-size: 12pt;">Websites. </span></h3> <h3> </h3> <h3><span style="font-weight: 400; font-size: 12pt;">Everybody’s got one. Maybe you spent tens or hundreds of thousands of dollars on yours. Or maybe your son built it for free. </span></h3> <p> </p> <p><span style="font-weight: 400; font-size: 12pt;">Whatever the case, one thing has become abundantly clear, especially in this COVID-19 pandemic when the majority of all business is digital. </span></p> <p> </p> <p><span style="font-weight: 400; font-size: 12pt;">Your website is more important now than ever before. </span></p> <p> </p> <p><span style="font-weight: 400; font-size: 12pt;">But how should you view your site? What is it for? Is it just there to give information? Is it there to connect your potential customers? Can they get the answers they need from your site? </span></p> <p> </p> <p><span style="font-size: 12pt;"><span style= "font-weight: 400;">On this episode of the B2B Revenue Executive Experience, we sit down with</span> <a href= "https://www.linkedin.com/in/vanhilst/"><span style= "font-weight: 400;">Ray van Hilst</span></a><span style= "font-weight: 400;">, Director of Client Results at</span> <a href= "https://www.yokoco.com/"><span style="font-weight: 400;">Yoko Consulting</span></a> <span style="font-weight: 400;">to talk all about:</span></span></p> <p> </p> <p><span style="font-weight: 400; font-size: 12pt;">- Lead generation and how to do it right.  </span></p> <p> </p> <p><span style="font-weight: 400; font-size: 12pt;">- Branding, and how to set your company apart digitally.</span></p> <p> </p> <p><span style="font-weight: 400; font-size: 12pt;">- Expanded web presence in a world that is more digital than ever before. </span></p> <p> </p> <p><span style="font-weight: 400; font-size: 12pt;">- Designing your site to meet the buyer on their journey</span></p> <p> </p> <p><span style="font-size: 12pt;"><em><span style= "font-weight: 400;">This blog post includes highlights of our podcast interview with</sp