The Role Of Content In The Buyer Journey With Abby Sorensen | Interview

Join us in the Krueger Marketing podcast studio this week for another episode of The State of Sales Enablement. We catch up with https://www.linkedin.com/in/abbylsorensen/ (Abby Sorensen) who is the chief editor of content marketing resource centre Follow Your Buyer. Here are some of the resources referenced in this episode. Follow Your Buyer: https://www.followyourbuyer.com/ (https://www.followyourbuyer.com/) Sales enablement resources brought to you by Krueger Marketing: https://www.kruegermarketing.com/learn (https://www.kruegermarketing.com/learn) Connect with Abby Sorensen online: https://www.linkedin.com/in/abbylsorensen/ (https://www.linkedin.com/in/abbylsorensen/) Connect with Felix Krueger online:https://www.linkedin.com/in/hfkrueger/ ( https://www.linkedin.com/in/hfkrueger/) Where to find The State of Sales Enablement: Website (subscriber exclusives can be found here) -http://thestateofsalesenablement.com/ ( http://thestateofsalesenablement.com/) LinkedIn -https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/ ( https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/) Apple Podcasts -https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853 ( https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853) Spotify -https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g ( https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g)