The Methodology and Execution of Cultural Strategies with Molly Barth, Senior Cultural Strategist at Sparks & Honey

<p>In this episode, Molly Barth, Senior Cultural Strategist with Sparks & Honey, stops by to chat about culture, research, segmentation, and how advertising agencies should approach information gathering and market executions from the lens of cultural sensitivities and needs.</p><p>Want to join the conversation, drop us a line at one of our social channels:</p><p><a href="https://www.instagram.com/agencypod/">Instagram</a></p><p><a href="https://twitter.com/AgencyPod">Twitter</a></p><p><a href="https://www.linkedin.com/company/agency-pod/">LinkedIN</a></p><p>Via Email: <a href="mailto:theagencypod@gmail.com">theagencypod@gmail.com</a></p><p>Or DM me on LinkedIN: <a href="https://www.linkedin.com/in/bradyale/">Brad Yale LinkedIN</a></p><p>Music Credits: Oh Lord, "The Passion" & ALBM Productions</p>