The Holistic Approach to SEO with Maeva Cifuentes, CEO and Founder of Flying Cat Marketing

<p>Maeva Cifuentes is the CEO and Founder of Flying Cat Marketing, a full-service SEO agency for B2B SaaS companies in martech, salestech and proptech. Today with Brett, She shares her five-pillared, holistic approach to SEO and content. As she explains bluntly, SEO content doesn’t have to suck. </p><p>0:00 Intro <br>0:42 Conversation with Maeva <br>1:52 SEO VS investing <br>8:00 Holistic marketing <br>13:05 Finding balance <br>16:50 Framework <br>21:35 Competitive positioning <br>24:24 Journalist mindset <br>28:28 Advice to content creators <br>30:42 Flying Cat <br>32:35 Outro </p><p>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Maeva: | <a href="https://www.linkedin.com/in/maevaeverywhere/">LinkedIn</a> | <a href="https://twitter.com/maevaeverywhere">Twitter </a>| <a href="https://flyingcatmarketing.com/">Website</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>