The Hidden Secret of Building Community Movements: Self Efficacy, Social Diffusion, and Cultivating the Confidence to Talk to Others

<p>Today's guest is environmental psychologist, Veronica Champine,&nbsp;PhD Candidate and Graduate Research Assistant at Colorado State University.</p> <p>We're breaking down the science of "social diffusion" in her research paper "Understanding individual and <strong>diffusion</strong> behaviors related to native plant gardening" recently published in the Journal of Environmental Psychology.</p> <p>Her research explores the difference between asking people to take individual action vs asking people to talk to people around them and showing by example - that's social diffusion - an often missing link in many climate programs and startups.</p> <p>We'll be diving into the power and nuance of helping people to get better at diffusing environmental behaviors in their communities - and what we need to do to become designers of social diffusion.</p> <p>Connect with Veronica on LinkedIn <a href="https://www.linkedin.com/in/veronica-champine-5305309a/">https://www.linkedin.com/in/veronica-champine-5305309a/</a></p> <p>The paper: <a href="https://www.sciencedirect.com/science/article/abs/pii/S0272494422000433">https://www.sciencedirect.com/science/article/abs/pii/S0272494422000433</a></p> <p>----------------------</p> <p>How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Sign up for Katie's free behavior and gamification design course at&nbsp;<a href="http://katiepatrick.com">http://katiepatrick.com</a></p> <p>Join my Gamify the Planet masterclass training in climate action design for $25 / month <a href="http://katiepatrick.com/gamifytheplanet" target="_blank">http://katiepatrick.com/gamifytheplanet</a></p> <p>Get a copy of the book, How to Save the