The Best Founders Are Salespeople – How to Sell Anything | Seye Bandele at The Builders Summit 2025

In this powerful and engaging talk from The Builders Summit 2025, Seye Bandele breaks down one of the most underrated yet absolutely essential skills every founder must master: sales. Titled “The Best Founders Are Salespeople – How to Sell Anything,” this session isn’t just a presentation, it’s a wake-up call for every startup founder, builder, and visionary who thinks product alone will carry them to success.Seye opens the session with an unexpected but effective icebreaker, asking the audience to turn to their neighbors and sell them a pretend laptop. He shows how every conversation, pitch, or meeting is an opportunity to sell: your idea, your product, your team, your vision.At the heart of Seye’s message is this truth: a founder who can’t sell won’t survive. The early days of any startup demand traction, validation, and most importantly paying customers. As Seye puts it, “You need someone to give you money in exchange for the value you bring. And no one else can sell that better than you.” Founders must learn to translate abstract ideas into emotionally compelling stories that build trust. It’s not enough to talk about features or markets. You have to connect at a human level, and that means mastering the art of selling.Throughout his talk, Seye unpacks the key skills every founder must develop to become a great salesperson: storytelling, active listening, building rapport, having thick skin, and deal closure. These aren’t just techniques—they’re mindsets. Sales is more than persuasion. It’s about understanding needs, navigating objections, and moving people from awareness to action.He emphasizes that great salespeople get conversion rates of about 20%, which is excellent in real-world terms. So founders must get comfortable with rejection, learn from it, and keep showing up. In selling, You must start with your "why". It’s not enough to lead with product specs or competitive advantages. What do you believe? What future are you inviting people into? That’s where trust begins.Seye also introduces the SELL Frame