The A-Z of Building a Passive Content Site Business With Morten Storgaard [Ep.112]

<p><span style="font-weight: 400;">When building a content site, you don’t have to choose between profitable and passive. You can have the best of both worlds, as long as you have a few key elements in place. </span></p> <p><span style="font-weight: 400;">Figuring out what these key elements are can be a steep learning curve for newcomers. That’s where Morten Storgaard comes in. </span></p> <p><span style="font-weight: 400;">Morten is a seasoned content site professional who put his experience to good use by creating Passive Income Geek. His in-depth course teaches entrepreneurs how to build a full-time income with passive websites. He also has a successful YouTube channel where he shares useful tips and tricks for improving your sites. </span></p> <p><span style="font-weight: 400;">In this episode, Morten unpacks some of the core building blocks of a successful content site.  </span></p> <p><span style="font-weight: 400;">We dive into the importance of a strong domain name, and what separates the good names from the bad. Morten reveals he thinks why redirects and link building should take a back seat to creating quality content, and explains how to churn out top-notch content while keeping your business passive.</span></p> <p><span style="font-weight: 400;">We also touch on how you can use YouTube to feed traffic to your site, and how to balance content production across both platforms. </span></p> <p><span style="font-weight: 400;">If you want to get into the content site game, but don’t have much time on your hands, then Morten has plenty of actionable advice that you can use to build a passive website business of your very own.</span></p> <h3>Topics Discussed in This Episode:</h3> <ul> <li><span style="font-weight: 400;">Morten introduces himself and explains the idea behind Passive Income Geek (01:40)</span></li> <li><span style="font-weight: 400;">Why Morten transitioned away from affiliate sites into content sites (05:06)</span></li> <li><span style="font-weight: 400;">Why choosing a good domain name is cr