TCC Podcast #312: Grow Your Copywriting Business the Funnel Way with Jenn Spivak

Jennifer Spivak is our guest for the 312th episode of The Copywriter Club Podcast. Jennifer is the CEO and founder of The AdGirls Agency, and she’s helped hundreds of businesses generate millions of dollars on Facebook and Instagram with the use of simple funnels. In this episode, she breaks down her funnel process and how copywriters can implement a low ad-spend approach to lead generation. Here’s how the conversation went: How Jennifer got into the entrepreneurial space and her mission behind her business. Getting out of an abusive relationship and how $1500 saved her life. How she grew her business through organic relationships and virtual door knocking. Why she set up one simple ad to book a call with her and how it turned out. Is it a good idea to turn your business into an agency? When this happens… It’s time to make a business pivot. Her team of 16 and how each position allows for her to step into her visionary role. What she would do differently if she was starting her business over. Her system and process for hiring and how to find out who would be a good fit for your team. Do you need a business partner? Split of equity – what’s that conversation like? Integrator role vs visionary role – what’s the difference and what are each responsible for? What NOT to do in your funnel and how to get chosen as the no-brainer choice. Her 4 messaging buckets to build relationships quickly and effectively. What if you don’t have a large budget for ads? The better follow-up method when someone books a call with you. The benefits of having a simple funnel in place… Call it the easy, lazy marketing approach. Switches and changes you might need to make to step into the visionary role in your business. Struggles of a 7-figure business owner and navigating new businesses. Why you should throw your timeline out the window and do this instead. Don’t wait to listen (or read) this episode.