TCC Podcast #272: Creating Your VIP Offer, Making the Most of Your Time, and Approaching Business and Copy like an Architect with Kristin Macintyre

For the 272nd episode of The Copywriter Club Podcast, we’re joined by Kristin Macintyre. Kristin is a conversion copywriter who writes copy for launches with her signature VIP offer. If VIP offers are something you want to implement in the new year, then give this episode a listen. Here’s how the episode goes down: Kristin’s journey from college professor to launch copywriter. Starting and building a successful copywriting business in a short timespan. How copywriting and poetry have empathy in common. The open-ended questions that lead your clients to their true answer. How to teach and mentor with real-world examples. Pivoting your niche and offer for higher level success. Structuring a VIP offer. How does it break down? The difference between a VIP day and a VIP intensive. Elevating the client journey through different touchpoints. How to get more done by observing where your time is going. Adding a VIP intensive into your offer suite – is it possible for your business? How to set your VIP prices and when to increase them. The struggles of executing a VIP project and how to avoid burnout. What to add to your routine to keep up your energy during writing sprints. The power of knowing ‘why’ we use the formulas and frameworks we do. Diving into the digital product space and marketing your business. How copywriting is evolving into a new era of conversion. Looking to implement a new business model in 2022? Grab your headphones or read the transcript below. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Accelerator Think Tank  The Copywriter Underground Kristin’s website Rachel’s website Episode 176 Episode 226   Full Transcript: Kira:  There's been a lot of buzz in the copywriting world around VIP offers, what should you include? What should you charge? How much is too much? How do you avoid burnout? The questions go on and on. Luckily, we're covering