Syngenta Pakistan Launches CENTRIGOFarming Ecosystem in service of Local Farmers

Advertisement Syngenta Pakistan Limited, a leading agriculture innovation and technology company that provides crop protection, seeds, and digital services to millions of Pakistani farmers, has successfully launched CENTRIGO Farming Ecosystem to facilitate local farmers in overcoming the barriers to higher productivity and profitability. CENTRIGO addresses the end-to-end challenges of farmers to ensure that farming is efficient and profitable, by optimizing food production through holistic solutions offered via a network of physical centers, supported by digital tools to serve farmers at scale. Pakistan, a country of over 225 million people with an expected population increase of further 56% by 2050, is at the center of rising climatic and food security concerns. In the midst of this situation are local farmers who not only have to navigate through climate change but also deal with market inefficiencies in their pursuit of producing safe and nutritious food for a growing population. They are often underserved and lack access to basic technologies that can unlock the full potential and value of their farms and produce. Advertisement Setting a new benchmark for the industry, CENTRIGO will offer a full spectrum of solutions addressing key pain points of farmers by providing access to the right products, technology and services, including crop inputs, Agri financing, crop insurance, drone spraying services, farm machinery, all in one place. CENTRIGO has convened best-in-class partners to provide these services, including Bakhabar Kissan for remote farm management, Drone Robotics for drone spray services, Japan Machinery Store for farm machinery and Salam Takaful Limited for crop insurance, and will continue to develop strategic partnerships to better serve farmers. The inauguration ceremony of the first CENTRIGO center was held in Swabi, Khyber Pakhtunkhwa on January 11th and was attended by key stakeholders including government representatives, Syngenta Pakistan’s leadership team, partners and local farmers. This wa