Sophia Sunwoo - Launching a Clothing Empire Out of Her Dorm Room, How to Set Prices & Building an Attention-Worthy Startup

<p>Today's guest is Sophia Sunwoo, the founder of Ascent Strategy, where she helps women-led startups get their companies off the ground through startup coaching and programs.</p> <p>Sophia is a Forbes 30 Under 30 honoree and has been recognized for her entrepreneurial endeavors in Forbes, ELLE Magazine, and on the TEDx stage.</p> <p> </p> <p>In this episode:</p> <ul><li>Starting a clothing company out of her dorm room - and then selling it</li> <li>Launching a water non-profit</li> <li>Thee reason why new startups struggle with generating consistent revenue for their business</li> <li>Conquering mindsets that can hold you back</li> <li>Setting prices in your business</li> <li>The secret to building a startup brand that’s attention-worthy</li> </ul> <p>FOLLOW <a href='https://www.instagram.com/ascentwithsophia/'>Sophia on Instagram</a> & check out Sophia's website <a href='https://www.ascent-strategy.com/'>for startup and entrepreneurial advice</a></p> <p>This week's news:</p> <ol><li>Blockbuster is back - kinda (<a href='https://www.marketingdive.com/news/last-blockbuster-location-will-host-90s-themed-sleepover-through-airbnb/583358/'>Marketing Dive</a>)</li> <li>Disney's Fox rebrand (<a href='https://www.theverge.com/2020/8/10/21362271/disney-20th-century-fox-television-tv-studio-name-rebrand'>The Verge</a>)</li> <li>Domo's "Data Never Sleeps" chart (<a href='https://www.socialmediatoday.com/news/what-happens-on-the-internet-every-minute-2020-version-infographic/583340/'>Social Media Today</a>)</li> </ol>