Should You Invest In Marketing Swag? | Ep. #396

<p><span style="font-size: 10pt;">In Episode #396, Eric and Neil discuss whether or not you should invest in typical marketing swag. Tune in to learn why Eric and Neil won’t spend a cent on swag while Sujan, Single Grain’s founder, blogged that he made $500K from it.</span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>Should You Invest In Marketing Swag?</em></span></li> <li><span style="font-size: 10pt;">00:37 – Single Grain’s founder, <a href="https://www.linkedin.com/in/sujanpatel">Sujan Patel</a>, had a lot of shirts and he made $500K out of it</span></li> <li><span style="font-size: 10pt;">00:50 – Personally, Eric won’t invest into swag</span> <ul> <li><span style="font-size: 10pt;">00:58 – Although, he has gotten useful swag from conferences before, and every time he uses the swag, he remembers the conference</span></li> <li><span style="font-size: 10pt;">01:18 – “You want to have stuff that people actually use”</span></li> </ul> </li> <li><span style="font-size: 10pt;">01:37 – Neil believes that if you’re a big company, giving away swag is a good strategy in branding</span></li> <li><span style="font-size: 10pt;">01:45 – Swag can be too expensive for startups and it’s difficult to track your ROI from it</span></li> <li><span style="font-size: 10pt;">02:29 – If you want to try something, go to <a href="https://startupdrugz.com/">Startup Drugz</a> instead</span></li> <li><span style="font-size: 10pt;">03:04 – Neil doesn’t create swag and would not even if he was a big company</span></li> <li><span style="font-size: 10pt;">03:30 – <a href= "http://marketingschool.io/">Marketing School</a> is giving away a free 1 year subscription of <a href= "https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool</span> <ul> <li><span style="font-size: 10pt;">04:25 – Go to <a href= "http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> for multiple entries</span></li> </ul> </li> <li><span style="font-s