S3 | Ep 25 | The Power of Social Intelligence with Danny Gardner, Social Intelligence Lead at Haleon

<p>In Episode 25 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Danny Gardner, Social Intelligence Lead at Haleon, where they discuss how to drive business value through the use of social intelligence, which includes;</p><ul><li>A fascinating career journey</li><li>Why 80% of the data from social media is just noise </li><li>Why there’s information that is good to know and then there’s information that’s actionable.&nbsp; </li><li>The typical use cases you see for social intelligence</li><li>What social measurements are valuable</li><li>The differences in Social Intelligence between B2B and B2C</li><li>The use case that he is the proudest of </li><li>What you need to build a social intelligence capability </li><li>The importance of community building </li><li>The challenges that organisations face that prevent them from taking advantage of social intelligence</li><li>Why more businesses aren’t actively working in the social intelligence realm </li><li>The tools to use for Social Intelligence Initiatives </li><li>How to execute a social intelligence strategy </li><li>How different social media platforms provide different opportunities/challenges </li><li>The challenges of tying it to the bottom line</li><li>How the ROI has been up to 350%</li><li>Why ROI doesn’t have to be positive or measurable </li><li>How to use social intelligence to understand your competitors better</li><li>Why social intelligence can protect your brand image/reputation&nbsp; </li></ul><br/>