S3.2/E42: Pre-Recording Marketing Foundation w/ Community.com's Head of Music - Erica Fagundes

<p>How do you build a sustainable music career? You start by making great art, which we covered in the previous episode. The other component is to collect as much direct to fan contact information from your audience as possible, ideally in the form of their mobile phone number. This episode explains how to do just that with Community.com, which is the go-to platform to text your fans about your music, shows &amp; more and was built for musicians. We do so by digging in with Community&#39;s Head of Music, Erica Fagundes. We also explore Erica&#39;s phenomenal career, which led her to where she today - empowering artists to communicate directly with their fans, instead of solely relying on algorithms &amp; trends that come and go.</p> <p>This season was recorded at Tower Records&#39; new Tower Labs space in Brooklyn in partnership with The NY Mayor&#39;s Office of Media &amp; Entertainment’s New York Music Month. NYMM is the official celebration of New York City’s vibrant &amp; dynamic music ecosystem &amp; we are so grateful for the New York City Mayor’s Office of Media &amp; Entertainment&#39;s support in making this season happen. </p> <p>+Today’s podcast is brought to you by our friends at Bandzoogle! We want to take this time to congratulate Bandzoogle members for surpassing $100 million USD in commission-free sales of music, merch, and tickets through their websites. Bandzoogle makes it easy to build a stunning website and online store for your music in minutes. All the features you need are already built-in, including:</p> <ul> <li>Dozens of fully customizable templates</li> <li>Tools to sell music, merch, and tickets commission-free</li> <li>Mailing list tools to grow your fan list and send newsletters</li> <li>Integrations with Bandcamp, SoundCloud, YouTube, Bandsintown, and more so you can easily add content from your other online profiles</li> <li>Live support from their musician-friendly team, 7 days a week</li> </ul> <p>Plans start at just $8.29/month, which includes hosting and your own free cust