Revenue Is Vanity, Profit Is Sanity: Balancing COGS & ROAS for Profitable Growth w/ Jeff Campbell - Ep - 415 - Lunch With Norm

<p>On today’s Lunch With Norm, we are with the co-founder of aiCommerce, Jeff Campbell! We discuss revenue is vanity, profit is sanity: balancing COGS and ROAS for profitable growth. Find out why calculating and understanding breakeven ROAS so important, whether it is important to think of marketing as an investment rather than an expense, and what challenges brands are facing in the eCommerce space and on Amazon. Our guest is a regular speaker at notable marketing events and contributes to several industry publications. He is a proven marketing and advertising executive with an entrepreneurial approach.</p> <p>Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p> <p>For more information visit <a href='https://www.postpurchasepro.com/lunch'>https://www.postpurchasepro.com/lunch</a></p> <p>This episode is brought to you by Startup Club</p> <p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p> <p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit <a href='https://startup.club/'>https://Startup.club</a></p> <p>This episode is brought to you by Jeff Schick Legal Protect your business from legal threats that could severely disrupt your normal business operations. I designed my monthly retainer plan with the sellers in mind, because I've been in your shoes. For a very low, monthly retainer of $89, Get access to Amazon attorney Jeff Schick. Mention Lunch with Norm and receive 50% off the first 2