Rebooting Technology Startup After Acquisition With Andrew Guldman, CEO of ConfigureID

<p>In this episode of <i>Leaders of B2B</i>, <a href="https://www.linkedin.com/in/aguldman/">Andrew Guldman</a> shares his journey to becoming CEO of <a href="https://configureid.com/">ConfigureID</a>, which was acquired a year ago by Astound and offers commerce personalization experiences.</p><p>“Things are kind of ramping up, like the number of leads is increasing as our ability to handle the leads is increasing,” says Guldman. But the business had a complete reboot after the acquisition, and Guldman was specifically brought in to revamp the engineering organization which was at that stage, “in a bit of the doldrums”. </p><p>Guldman’s mission was to grow the organization and give it purpose.</p><p>Marketing started at ground zero, kicking off with a completely new name and rebranding. It was necessary to make fundamental decisions, like identifying their target audience. The process was neither quick, nor was it simple.</p><p>This frank and open discussion includes:</p><ul><li>The journey and the lessons learned</li><li>Getting the inputs to what’s needed to make the technology</li><li>Managing creative stuff in production while also managing engineering and development</li></ul><p>So what's in the pipeline? Technology advancements such as accessibility to AR and VR, customizing products while people are virtually wearing them, commerce that ties closely to social media, and one-click checkouts.</p><p>Resources Mentioned:</p><p><a href="https://www.gartner.com/en">Gartner</a></p><p><a href="https://www.mckinsey.com/">McKinsey</a></p><p><a href="https://en.wikipedia.org/wiki/Computer-aided_design">CAD</a></p><p><a href="https://www.autodesk.co.za/products/maya/overview">Maya</a></p><p><a href="https://www.blender.org/">Blender</a></p><p><a href="https://www.instagram.com/">Instagram</a></p><p><a href="https://www.facebook.com/">Facebook</a></p><p><a href="https://www.wechat.com/">WeChat</a></p><h3>This episode is brought to you by Content Allies.</h3><p>Content Allies helps B2B tech companies launch revenue-gene