Paula is a storyteller and tells us about the importance of PR, social media and brand strategy - Calgary - Canada’s Podcast

<p>A respected entrepreneur and communicator, <a href='https://www.linkedin.com/in/paula-worthington-3055872'>Paula Worthington</a> is the founder and principal of <a href='https://worthingtonpr.com/'>Worthington PR & Story</a>, a Calgary-based communications agency specializing in public relations, social media and brand strategy.</p> <p>She launched <a href='https://worthingtonpr.com/'>Worthington PR & Story</a> in early 2018. The agency’s current client roster includes a who’s who of Alberta businesses, including Calgary Co-op, ATCO, University of Calgary Properties Group and Parks Foundation Calgary.</p> <p><a href='https://worthingtonpr.com/'>Worthington PR & Story</a> services include public relations, strategic communications, media relations, media training, issues management, social media strategy, project management, content writing, influencer campaigns, event management and marketing.</p> <p>The agency also supports changemakers, social enterprises and charities in the community through an agency division called Noble Arrow Projects. Current clients include the Women In Need Society, Paul Brandt’s #NotInMyCity anti-human trafficking movement and the Quinterra Legacy Garden.</p> <p><a href='https://www.linkedin.com/in/paula-worthington-3055872'>Paula</a> is a storyteller at heart. Occasionally, you can find Paula travelling the globe as a notable freelance writer and photographer, with her work appearing in national newspapers and magazines. The yellow arrow in her logo was inspired by her travels (on foot), following a little yellow arrow several hundred kilometres across Spain. She never forgot the power and importance of having wayfinders in order to accomplish our goals.</p> <p>Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our <a href='https://www.youtube.com/canadaspodcast'>YouTube</a> channel and follow us on <a href='https://www.facebook.com/canadaspodcast/'>Facebook</a>, <a href='http://instagram.com/canadaspodcast'>Instagram</a>, <a