Neighbourhood Prospecting: How Granular Do You Have to Get to Generate the Right Seller Leads?

<p><span style="font-weight: 400;">When it comes to our prospecting efforts, there are two approaches we can take - general or targeted. </span></p> <p> </p> <p><span style="font-weight: 400;">It’s easy to think that going general is better, cheaper and smarter, but that could contribute to a lack of results. Narrowing our focus and refining our data upfront will actually get us a higher return on our overall efforts. </span></p> <p> </p> <p><span style="font-weight: 400;">But how narrow and targeted can we get? How can we achieve more by refining the kind of properties we go after? </span></p> <p> </p> <p><span style="font-weight: 400;">In this episode, you’ll learn how to improve your marketing results by getting more specific. </span></p> <p><br /> <br /></p> <p><strong>Three Things You’ll Learn In This Episode </strong></p> <p> </p> <p><strong>The key to finding the opportunities in our markets </strong></p> <p><span style="font-weight: 400;">How do we identify a good neighborhood that has a wealth of opportunities for both traditional sales and investing deals? </span></p> <p> </p> <p><strong>Why a targeted list leads to more opportunity</strong></p> <p><span style="font-weight: 400;">How do we get a better ROI by spending more time and money upfront to get the most whittled-down targeted lists?</span></p> <p> </p> <p><strong>When we should consider spending more on our marketing</strong></p> <p><span style="font-weight: 400;">At what point in the lead gen process should we consider spending money on tip-of-the-spear marketing tactics.</span></p>