Moving from Customer Success to Leading a Marketing Team with Abby Borden VP of Marketing at Lexer

<p>Abby Borden is the VP of Marketing at Lexer, a Customer Data and Experience Platform that helps retailers better understand their customers. Abby and Brett discuss her career path from Customer Success to the VP of marketing. A truly great customer experience can lead to advocacy. </p><p>1:04 Conversation with Abby <br>3:00 Who is Lexer <br>4:15 Role in Customer Success <br>7:22 Advocacy <br>8:36 Transition to marketing <br>10:15 Team building <br>13:00 Marketing surprises <br>17:52 Gong <br>19:06 Advice to marketers <br>20:28 Lexer and The Juice partnership <br>21:25 Outro </p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a><br><a href="https://thejuice.webflow.io/the-blend">Sign up for The Blend</a> (weekly newsletter from The Juice)</p><p>Follow Abby| <a href="https://twitter.com/the_abby_borden">Twitter </a>| <a href="https://www.linkedin.com/in/abby-borden/">LinkedIn </a>| <a href="https://lexer.io/">Lexer </a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a>    </p>