Marketing Psychology: 5 Little Known Facts About Consumer Behavior in Advertising

<h2>What is marketing psychology?</h2> <div>When it comes to digital marketing it&rsquo;s easy to drown ourselves in endless data analytics, campaign results, and market research. But marketing boils down to one thing only&ndash;humans. Marketing psychology is the study of consumer psychology and the reasoning behind why we make decisions.</div> <div>&nbsp;</div> <h2>Who is Richard Shotton?</h2> <p>My guest today is Richard Shotton, the author of&nbsp;<em>The Choice Factory: 25 Behavioral Biases That Influence What We Buy. </em>He&rsquo;s also the head of behavioral science for Manning Gottlieb OMD, the #1 advertising agency in Europe.</p> <p><strong>***</strong></p> <p data-w-id="2bb88c54-8043-d6be-46a8-295c98e04d67" data-wf-id="[" data-automation-id="dyn-item-podcast-intro-input">Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter:&nbsp;<a href="https://www.everyonehatesmarketers.com/links">EveryoneHatesMarketers.com/links</a>&nbsp;</p>