Louis Goodman: From Yellow Pages to SEO - The Evolution of Law Firm Marketing

<p><strong>In this episode, Steve Fretzin and Louis Goodman discuss:</strong></p><ul><li>Marketing a law practice in the 90s and how it has evolved today. </li><li>The power of SEO for your website. </li><li>Creating good content to encourage backlinks to your website. </li><li>Utilizing content across multiple platforms. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>If you’re going to put money into marketing, put money into SEO. </li><li>People pick up their phone and do Google searches now, rather than picking up a phone book. You need to be visible for those who have an immediate problem and need an immediate solution. </li><li>Repurpose content that you create to work across multiple platforms and find ways to encourage others to share links to the content you’ve created. </li></ul><p><br /> </p><p><i><strong>"The key is getting backlinks to your website. And the way you get backlinks to your website, is by having good content so that other websites will link to your website, and you want to encourage people to link to your website." </strong></i><strong>—  Louis Goodman</strong></p><p><br /> </p><p><strong>Connect with Louis Goodman:  </strong></p><p>Website: <a href="https://www.louisgoodman.com/">https://www.louisgoodman.com/</a></p><p>Podcast: <a href="https://www.lovethylawyer.com/">https://www.lovethylawyer.com/</a></p><p>YouTube: <a href="https://www.youtube.com/channel/UC2aeWsyfHKAfCEMgR7wD7bg">https://www.youtube.com/channel/UC2aeWsyfHKAfCEMgR7wD7bg</a></p><p>Twitter: <a href="https://twitter.com/louisjgoodman">https://twitter.com/louisjgoodman</a></p><p>Facebook: <a href="https://www.facebook.com/Law-Office-of-Louis-J-Goodman-338125606393295/">https://www.facebook.com/Law-Office-of-Louis-J-Goodman-338125606393295/</a></p><p><br /> </p><p><strong>Connect with Steve Fretzin:</strong></p><p>LinkedIn:<a href="https://www.linkedin.com/in/stevefretzin/"> Steve Fretzin</a></p><p>Twitter:<a href="https://twitter.com/stevefretzin"> @stevefretzin</a></p><p>Facebook:<a href="https://www.face