Leveraging the Power of Selling and Leadership to Win at Higher Prices with Scott K. Edinger

<p dir="ltr">As a consultant, author, advisor, and speaker, <strong>Scott K. Edinger</strong> creates positive change for clients and is recognized as an expert in the intersection of leadership, strategy, and sales. He is the author of The Growth Leader: Strategies to Drive the Top and Bottom Lines.</p> <p dir="ltr">In this episode, Scott delves into the powerful link between good selling and good leadership. He highlights the significance of persuading others to embrace your vision and strategies as a leader, much like enabling people to invest in the desired outcomes that your product can potentially offer them.</p> <p><strong> </strong></p> <p dir="ltr"><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li dir="ltr" role="presentation">Deep dive into how selling and leadership closely interrelate with each other</li> <li dir="ltr" role="presentation">Find out why sales experience is the underrated differentiator</li> <li dir="ltr" role="presentation">Learn how expanded solutions make way for higher margins</li> </ul> <p><strong> </strong></p> <p dir="ltr"><strong>“If you really want to think about pricing, then it's not a spreadsheet exercise. It's an exercise in thinking about how do we create value in the sales process. And that will determine how much you can charge.”</strong></p> <p dir="ltr"><em>- Scott K. Edinger</em></p> <p><strong> </strong></p> <p dir="ltr"><strong>Topics Covered:</strong></p> <p dir="ltr">01:24 - How Scott found himself in pricing</p> <p dir="ltr">02:48 - A backstory of how he started in HR and landed in pricing</p> <p dir="ltr">03:09 - A deep dive into why selling and leadership are closely related</p> <p dir="ltr">08:06 - How to sell at a higher margin without too much discounting</p> <p dir="ltr">10:15 - Questions to ask your team to uncover if they're bringing value to people's sales experience</p> <p dir="ltr">12:11 - Making customers find aha moments in your offer/service</p> <p dir="ltr">13:49 - How you make people choose you over competing options</p> <p d