Kim Krause Schwalm - Why Writing Your Own Copy Is A Huge Mistake

<p><span style="font-weight: 400;">If you did not already know this already, after to today’s show with Kim Krause Schwalm, you will definitely have the know-how to hire the best of the best copywriters, what to look for, how to compensate them in other ways so that you are creating a win-win partnership and how to structure deals with them. Kim has got an insane track record when it comes to copywriting and beating out a lot of the greats.</span></p> <p><span style="font-weight: 400;">She tells us the story of all the controls that were winning back in the day and how she beat out the best winning sales letter as a junior copywriter and broke the glass ceiling when she became the first female copywriter to ever get a Boardroom control. Even if you have some copywriting experience yourself, you know it’s not that easy to get the right person for the job, especially as sometimes we think no one will write the copy as well as us, especially in our voice. </span></p> <p><span style="font-weight: 400;">This show changed our thinking regarding hiring a copywriter, especially with the variety of ways to partner with someone who can support you over the long term. As business owners, we have enough things to do, so it makes sense and even though there’s a ton of value in learning copy yourself, it’s probably not always the smartest move to write your own copy for your own products. We will likely bring Kim back for round two, in order to dive into some deeper principles with copywriting skills. She also gave us some amazing resources as well so check it out, and once you’re done be sure to give a listen to our shows with</span> <a href= "https://evergreenprofits.com/anik-singal-copywriting/"><span style="font-weight: 400;"> Anik Singal</span></a> <span style="font-weight: 400;">and</span> <a href="https://evergreenprofits.com/justin-goff/"><span style= "font-weight: 400;">Justin Goff</span></a> <span style= "font-weight: 400;">for more copywriting tactics. </span></p> <p><span style="font-weight: 400;">“</span><em><span