Journey 023 - The Holy Grail of Effective Marketing with Steve Brown (of ROI Online)

<p><strong>Part 1: Choosing to Live for Sales Effectiveness [04:06]</strong></p><p>Steve developed in-depth knowledge of effective marketing while working in sales. He shares his professional journey so far and why that motivated him to start ROI Online.</p><p><i>Favourite Question and Quote</i></p><p><strong>Q3: Can you tell us about your experience of working in sales? What was the best thing about it? What was the worst? [06:45]</strong></p><p><i>"I wanted to be in a position where my performance was rewarded instead of just make a flat salary every month. I wanted to be held accountable where my performance could actually impact that....So, I looked at sales as my own business within a business that I conducted." [07:30]</i></p><p><strong>Part 2: The Holy Grail of ROI [17:45]</strong></p><p>How do you know whether your marketing is bad, good or great? Steve explains how to make your marketing strategy a valuable and lasting business asset.</p><p><i>Favourite Q & Q</i></p><p><i><strong>Q5: What is the difference between good marketing and great marketing? [23:36]</strong></i></p><p><i>"Good marketing acknowledges that there is a human that can take advantage of our services that could improve their life in some way....[24:28]</i></p><p><i>"Great marketing understands that humans have brains... It's like fiber optic communications compared to the  4041 modems..." </i></p><p><strong>Part 3: Avoiding the Golden Toilet of Inefficiency [41:00]</strong></p><p>We discuss why websites are going out of fashion and what the future of online marketing might look like and what businesses should be focusing on.</p><p><i>Favourite Q & Q</i></p><p><i><strong>Q10: If we are not marketing ourselves through our websites, SEO tactics and key words, what are we meant to be doing? [46:37]</strong></i></p><p><i>“You're doing an example of it. The first way [people] learn about you may not be your website. So right now, you're having a guest on and you're interviewing them and their audience gets introduced to you. People are stumbl