James Somauroo—SomX| Storytelling and Communications for Healthtech Start-Ups [Ep.10]

<p>In episode 10 of <a href="https://www.reboothealth.io/">ReBootHealth</a>, I speak with James Somauroo. James is an anesthetist and intensivist in the UK who has become a healthtech start-up communication “whisperer”. &nbsp;He is the founder of <a href="https://www.somx.co.uk/">SomX</a>, host of the <a href="https://podcasts.apple.com/gb/podcast/the-healthtech-podcast/id1438968893">Healthtech Podcast</a>, and editor and chief of <a href="https://www.healthtechpigeon.com/">Healthtech Pigeon</a>. I was fascinated with James’s journey and felt a kindred spirit in helping to shine a light on all the great founders and activities in the healthtech ecosystem. I was particularly excited to invite James as my first, inaugural ‘across the pond’ guest. We touched on a number of topics including the power of storytelling, the importance of a communications strategy for healthtech start-ups, a high-level overview of the NHS healthtech ecosystem, and where we might go from here for the ecosystem in general. James is a prolific content distributor, and I was honoured to have him share his learnings. As always, I hope you find the episode valuable.</p> <p>Please write a review on <a href="https://podcasts.apple.com/ca/podcast/reboothealth/id1566578921"><strong>Apple Podcast</strong></a>.</p> <p>For other episodes or to learn more you can visit us at <a href="https://www.reboothealth.io/"><strong>ReBootHealth</strong></a> or follow us on Twitter: <a href="https://mobile.twitter.com/Reboothealth1"><strong>@Reboothealth1</strong></a></p> <p>Episode recorded on October 6, 2021.</p> <p>10:10—Choosing healthcare policy vs founder route.</p> <p>18:20—Storytelling and healthcare start-ups.</p> <p>25:30—Balancing healthcare marketing and evidence.</p> <p>37:50—Where is health technology today.</p> <p>42:46—Assessing the UK health technology ecosystem.</p> <p>54:00—Moving away from ‘hype and hope’.</p>