Insights from Early Primary Ad Campaigns with Sean Duggan SXM Media

<p><strong>Sean Duggan</strong> VP of Advertising SXM Media reflects on the advertising trends he sees playing out in the early primaries. While there was a slow start to ad buying for 2022 primary campaigns, interest is picking up for using audio ads to reach and persuade base voters as well as those not likely to vote in a mid-term election.</p> <p>We talk about:</p> <ul> <li>The lingering impact of COVID on field operations and media planning</li> <li>The Los Angeles Mayor's race and what to expect in the general election campaign</li> <li>The growing interest in targeted advertising on podcasts</li> <li>Locations where ad inventory will be constrained for the general election in November 2022 due to high demand</li> </ul> <p>@SXMMediaGroup #PoliticalAdvertising #PoliticalAds #PodcastAdvertising #Election2022 #Primaries2022</p> <p><strong><a title="SXM Media" href= "http://SXMmedia.com/ad-solutions" target="_blank" rel= "noopener">SXMMedia.com/ad-solutions</a></strong></p> <p><a title="SXM Media" href="http://SXMmedia.com/ad-solutions" target="_blank" rel="noopener"><img style= "display: block; margin-left: auto; margin-right: auto;" src= "https://assets.libsyn.com/secure/show/69800/sxm_media_HOB_lockup_black.png" alt="SXM" width="486" height="106" /></a></p>