In the Clubhouse: Easy Options for Marketing with Digital Audio - Part 1

<p><em>“But often, and this is fairly universal when I talk to people, whether they’re individuals or businesses, is, on one hand, anyone with an iPhone can pick up and start a podcast. There's a very low barrier to entry, which is fantastic. And, like most things when you get into it, it’s a little more complicated than you originally thought.” -- </em>Jenn Dudley</p><p>&nbsp;</p><p>For those of you that may not know, I host regular weekly Clubhouse rooms on Wednesdays at 2 PM Eastern Time. If you’re interested, you can check the schedule in my club, The Power of Sound, to see what’s coming up. We talk about all sorts of things related to sound, including voice overs, public speaking, podcasting, music, audio branding, voice AI, sound in social media, and of course, digital audio. This particular discussion (and everyone here knew that the room was being recorded so I do have permission), was called <em>Easy Options for Marketing with Digital Audio</em>, since we talk a lot about marketing and advertising through sound.</p><p>My fellow panelists in this episode are Ahmed Bouzid of Witlingo, who has been interviewed on this podcast before, and the highly knowledgeable Jenn Dudley of Dante32.&nbsp; We asked a lot of questions, including “what is digital audio” so we had our baseline understanding of what we meant, “why should I care about digital audio,” and “what actions can I take to begin engaging through digital audio?”&nbsp; They share ten specific facts about the rapid rise of digital audio along with ten specific things that we can do to incorporate it into our engagement mix.&nbsp; It’s a really interesting discussion, so settle back and listen in. I think you’ll learn a thing or two: I know I did!</p><p>As always, if you have questions for my guests, you’re welcome to reach out through the links in the show notes.&nbsp; And if you have questions for me, visit <a href="http://www.audiobrandingpodcast.com/" rel="noopener noreferrer" target="_blank">www.audiobrandingpodcast.com</a> where you’ll find a lot of