IAB UK Connected | Episode 12: Steph Douglas, Don't Buy Her Flowers

James is joined by another Direct to Consumer (DTC) brand on the latest episode of the IAB UK Connected Podcast. Steph Douglas is the founder of <em>Don't Buy Her Flowers</em> a 'thoughtful gifting company'. She shares how lockdown has affected her business and how a small initiative to show love for key workers had a huge impact. Find out more about Steph and her business in <a href="https://www.youtube.com/watch?v=QIpbRmnKWEs" rel="noopener noreferrer" target="_blank">this film</a>, part of our <a href="www.iabuk.com/bornonline" rel="noopener noreferrer" target="_blank">Born Online</a> study into DTC brands. For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our&nbsp;<a href="https://iabuk.com/connected" rel="noopener noreferrer" target="_blank">IAB UK Connected hub</a>.<br /><hr><p style='color:grey; font-size:0.75em;'> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.</p>