How to Turn Your Customers and Employees into Super Fans, COO of Playfly Sports, Craig Sloan

<p>Your customers and teams don't leave when they're fans.</p><p>This is much easier said than done but the bigger risk&nbsp;though is when your customers and teams become fans of your competition.&nbsp;&nbsp;</p><p>As a leader it’s important to become proactive in building this vital fan connection.</p><p>I host the COO of Playfly Sports, Craig Sloan, who shares how you can leverage emerging tools and data to increase customer and employee loyalty.</p><p>Playfly Sports is the emerging leader in sports marketing, media, and technology. By connecting more than 2,000 brand partners with approximately 83% of all U.S. sports fans across the professional, college, high school sports, and esports arenas, Playfly is delivering scalable data-oriented marketing and media solutions at the local, regional and national level.</p><p>Craig has worked for over two decades in the Fox sports structure, building out a boutique business offering in Home Team Sports, the former Impression Sports &amp; Entertainment, Fox Sports College Properties.</p><p>He was appointed COO of the now two-year-old Playfly Sports last Fall with a proven history of helping create businesses that defragment the sports industry.</p><p>LinkedIn Profile <a href="https://www.linkedin.com/in/craig-sloan-176a9a7/" rel="noopener noreferrer" target="_blank"><strong>https://www.linkedin.com/in/craig-sloan-176a9a7/</strong></a></p><p>Company Link:<strong> </strong><a href="https://playfly.com/" rel="noopener noreferrer" target="_blank"><strong>https://playfly.com/</strong></a></p><p><strong>What You’ll Discover in this Episode:</strong></p><p>The secret ingredient for a great media company.</p><p>What the sports media industry can teach leaders about connecting with employees.</p><p>The massive shift with “appointment based” TV and how sports is uniquely positioned.</p><p>Why podcasting has such explosive growth.</p><p>Three powerful insights for how generational differences engage with content.</p><p>The power of using data to drive decision making and investmen