"How to Recession-Proof your Design Firm" with Patrick MacLeamy, Former CEO of HOK

<p>This is the second podcast with Patrick MacLeamy, former CEO of HOK and Founder of <a href= "https://www.buildingsmart.org/">buildingSMART International</a>. He has worked with architects and designers for over 50 years!</p> <p>Zach and Patrick continue their discussion of the lessons Design Professionals can learn from his book, <em>Designing a World-Class Architecture Firm: The People, Stories and Strategies Behind HOK.</em> </p> <p> </p> <p><span style="font-size: 14pt;"><strong>In this episode...</strong></span></p> <p><span style="font-weight: 400;">Patrick shares the origin story of HOK and how its founder George Hellmuth came up with the innovative leadership ideas that made the architecture firm so successful. Patrick goes through Hellmuth's key principles for a depression-proof firm and how they can be applied today.</span></p> <p><strong><em>Four Principles for a Depression-Proof Firm:</em></strong></p> <ol> <li><span style="font-weight: 400;">Attract and keep talented people</span></li> <li><span style="font-weight: 400;">Provide full time marketing</span></li> <li><span style="font-weight: 400;">Diversify project building type, geography, and services</span></li> <li><span style="font-weight: 400;">Leadership needs to be specialized</span></li> </ol> <p> </p> <p><span style="font-weight: 400;">For more information on Patrick's book go to <a href= "https://macleamy.com/">macleamy.com</a>.</span></p> <p><span style="font-weight: 400;">Also check out the first podcast with Patrick, <a href= "https://podcasts.apple.com/nl/podcast/managing-versus-leading-patrick-macleamy-former-ceo/id1549018891?i=1000508144069"> <strong>Episode 1</strong></a> of <em>The Leadership BluePrint Podcast</em>, where he discusses the difference between managing and leading.</span></p>