How to increase email marketing sales with Sarah Marie Anderson

Today’s episode of the podcast is an interview with Sarah Marie Anderson who is an email strategist and copywriter who helps entrepreneurs create lasting relationships with email subscribers through engaging welcome sequences. We talk all about email onboarding processes and how to do them, the types of emails you can send and when, the Fibonacci sequence, the mistakes people make when onboarding and how to sell to your list and what to do when they are not buying!   KEY TAKEAWAYS COVERED IN THE PODCAST   Onboarding is a sequence of emails you send to a new person who joins your list – this often walks them through what you do and what you offer creating connection and engaging them. Onboarding can also give you an opportunity to get to know your audience more. Welcome sequences should be around 5-8 emails. When delivering a freebie – make sure you tell them how to get it and then set expectations for the next email. End your email with a teaser as to what is coming next – this will get them prepared for your next email and want to open it! Subsequent emails in your welcome sequence – intro email to you and your business (your story and your why), give value such as blog posts, podcast episodes, freebies etc, talk about your offer so they can understand how you can help them and how they can buy it. Ideally you should wait until subscribers have finished your welcome sequence before sending your main newsletters. If someone opts into multiple lead magnets at once – try to get all your welcome sequences to feed into one sequence after the freebie has been delivered. Don’t overwhelm your subscribers with too much information at once! Try to separate things out into multiple emails instead. https://digitaldistillery.com/automated-fibonacci-sequenced-email-marketing/ (How to use the Fibonacci Sequence for emails) Don’t come on too strong when your subscribers have just met you – keep selling soft and explain more about what you do and how you help