How to Grow Your Digital Agency to an 8-Figure Revenue

<p>Chris Dreyer is the founder and CEO of Rankings.io which is an agency specializing in SEO for personal injury law firms. Chris believes in being super niched in order to be successful for his clients. He says it takes extreme focus to deliver great SEO results and therefore his agency does not offer any other services or work with clients outside the legal industry. Chris is on the show to talk about how he's grown his agency beyond the first million and is now looking at an 8-figure revenue.</p> <h2>3 Golden Nuggets</h2> <ol> <li><strong>What got you to 7-figures won't get you to 8-figures.</strong> Referrals aren't scalable. Realizing this, Chris focuseds on marketing and has an employee dedicated to marketing for the agency, rather than just relying on referrals.</li> <li><strong>Revenue doesn't mean anything if you're not profitable.</strong> As the agency revenue grew, so did expenses netting the same profit. Chris implemented the principles of <a href="https://jasonswenk.com/agency-profit-first/" target= "_blank" rel="noopener">Profit First</a> and the agency's profitability has improved because of it.</li> <li><strong>Get and keep the right people in the right seats.</strong> Whatever work is being done in-house, constantly evaluate whether those team members are actually contributing to the bottom line or causing a financial leakage.</li> </ol> <h2>Sponsors and Resources</h2> <p><span style= "color: #ff6600;"><strong>Oribi: </strong></span>Today's episode of the Smart Agency Masterclass is sponsored by Oribi. Check out <a href="http://Oribi.io/smartagency" target="_blank" rel="noopener">Oribi.io/smartagency</a> for a free trial. Plus when you sign up for Oribi <strong>get 20% off the first three months</strong> with promo code: Smart Agency</p> <h2>Subscribe</h2> <p><a href= "https://podcasts.apple.com/us/podcast/smart-agency-masterclass-jason-swenk-podcast-for-digital/id870206013" target="_blank" rel="noopener">Apple</a> | <a href= "https://open.spotify.com/show/0FiKuRTpkJ7OraCJBUIlr9" target= "_blank