How to Elevate your Personal Brand + Content Strategy, Connect with Your Audience and Create Engaging Content with Social Media Strategist Alyssa Chan-Evangelista

<p>Do you want to enhance your personal brand and content approach on Tiktok or Instagram?&nbsp;Alyssa&nbsp;Chan-Evangelista, a social media strategist and content creator, shares how to craft content and develop a personal brand to elevate your business.&nbsp;Alyssa&nbsp;discusses the significance of leveraging the "lifestyle pillar" and provides insights on authentic personal branding, content optimization, and audience engagement. We explore how to align your content with marketing priorities and foster genuine connections with followers. In a landscape where authenticity drives engagement,&nbsp;Alyssa's strategy, combined with actionable insights, empowers creators to establish lasting connections and maintain relevance in their content journey.</p><p>&nbsp;</p><p>Follow Marianna:&nbsp;<a href="http://instagram.com/marianna_hewitt" rel="noopener noreferrer" target="_blank">@marianna_hewitt</a></p><p>Follow&nbsp;Alyssa:&nbsp;<a href="https://www.tiktok.com/@inspiredmediaco" rel="noopener noreferrer" target="_blank">@inspiredmediaco</a>&nbsp;</p><p>&nbsp;</p><p>This episode is brought to you by:</p><p>&nbsp;</p><p>Nutrafol:&nbsp;<a href="https://nutrafol.com/products/?utm_medium=podcast&amp;utm_source=podcast&amp;utm_campaign=scalpevergreen&amp;utm_content=scalpevergreen&amp;utm_id=&amp;#scalpcollection" rel="noopener noreferrer" target="_blank">nutrafol.com/scalp</a>&nbsp;with code MARIANNA for ten dollars off your first scalp care order</p><p>&nbsp;</p><p>Clean Simple Eats:&nbsp;<a href="https://cleansimpleeats.com/" rel="noopener noreferrer" target="_blank">CleanSimpleEats.com</a>&nbsp;and code MARIANNA at checkout for 20% off your first order.</p><p>&nbsp;</p><p>Westin:&nbsp;<a href="https://westin.marriott.com/" rel="noopener noreferrer" target="_blank">Westin hotels</a></p><p>&nbsp;</p><p>Georgia Tech Scheller College of Business (AY) University:&nbsp;<a href="https://www.scheller.gatech.edu/explore-programs/mba-programs/mba-for-women/index.html?utm_source=dear-media&amp;utm_medium=podcasts&amp;u