How to Be More Authentic in Your Sales Efforts and Why You'll Fail if You Don't With Todd Dewett

<p>This is episode 461.</p> <p>Read the complete transcript on the Sales Game Changers Podcast <a href= "https://www.salesgamechangerspodcast.com/todddewett/">website</a>.</p> <p>TODD'S TIP: "When people say, “Why does authenticity matter?” I go, well, do you want comfort, do you want understanding, do you want rapport? That’s the relationship foundation upon which anything else that might happen will happen, and it begins with being a human being who’s a little more real, authentic."</p>