How Sam's Club Uses Social Listening to Serve Member Desires

<p>Sabrina Callahan and Mark Quine from Sam’s Club join Social Pros in part five of the five-part Social Pros Deep Dive series into Sam’s Club.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4" target="_blank" rel= "noopener"><strong>Salesforce Marketing Cloud</strong></a></p> <p><a href="https://socialmedia.org/socialpros/" target="_blank" rel="noopener"><strong>SocialMedia.org</strong></a></p> <p><a href="http://www.bit.ly/brandinfluenceranking" target= "_blank" rel="noopener"><strong>Upfluence</strong></a></p> <p><strong><a href="http://www.supermetrics.com/social-pros" target="_blank" rel="noopener">Supermetrics</a></strong></p> <p><strong>Full Episode Details</strong></p> <p>The <strong>Sam’s Club Deep Dive</strong> is a new five-part series that explores how social media teams run their day-to-day operations over several episodes instead of just one. Social Pros interviewed several Sam’s Club social team members to learn the secrets of their success.</p> <p>Other than direct feedback or surveys, nothing quite captures the opinion of customers like social media can.</p> <p>Social media can provide <strong>a window into the minds of customers</strong>. It can help brands understand where they’re going right or wrong and what customers really want. That’s why Sam’s Club takes <strong>social listening</strong> so seriously.</p> <p>In this episode of the Social Pros Deep Dive into Sam’s Club, Social Pros speaks again with Sabrina Callahan, Senior Director of Brand and Social Marketing, and Mark Quine, Director of Social and Brand Media.</p> <p>They discuss the importance of social listening and how Sam’s Club responds to social opinion so quickly and effectively. Mark then discusses Sam’s Club’s approach to <strong>paid social</strong> and which strategies work best for the club.</p> <p><strong>All five episodes are out now, so get ready to binge!</strong></p