How Fortnite & Audi Capitalized On A Marvel Blockbuster Movie | Ep. #1024

Nomzy Stholly

7 min

Investing & Markets

विवरण

In episode #1024, we discuss how brands capitalized on a Marvel blockbuster. Tune in to hear how they did it. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on <a href= "http://singlegrain.com/dtla">this website</a> if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! <a href= "https://twitter.com/ericosiu?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor"> DM Eric</a> if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: How Fortnite & Audi Capitalized On A Marvel Blockbuster Movie</li> <li>[00:50] Avengers had the largest opening box office ever.</li> <li>[01:30] Fortnite used native advertising for Avengers.</li> <li>[02:21] Audi has had their cars in almost every Marvel film.</li> <li>[02:40] In Endgame, an Audi is featured prominently.</li> <li>[03:30] Product placement and branding is just another smart way to cut a deal.</li> <li>[03:45] Beats by Dre got every celebrity to wear their product.</li> <li>[03:58] Converse paid Will Smith to wear their sneakers in “I Am Legend”.</li> <li>[04:40] People want to be like their heroes, so native advertising makes sense.</li> <li>[06:10] If Captain America had a Nike logo on his shield, people would want to buy Nike products.</li> <li><spa

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How Fortnite & Audi Capitalized On A Marvel Blockbuster Movie | Ep. #1024

Nomzy Stholly

7:22