How a Community Manager Became Global VP of Marketing at Patrón Tequila

<p>Adrian Parker, Global VP of Marketing for Patrón Tequila, joins the Social Pros Podcast to talk about how he leads all of the marketing for the #1 most talked about spirits brand in the world.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong><strong> </strong></p> <p><a href="https://sforce.co/2U5DPt4"><strong>Salesforce Marketing Cloud</strong></a></p> <p><a href= "https://socialmedia.org/socialpros/"><strong>SocialMedia.org</strong></a></p> <p><strong>Prepare for the Unpredictable</strong></p> <p>Social is a multi-disciplinary job. If you want to build an enviable career for yourself in social, <strong>you’ve got to become a ‘pro’ at more than just the social aspect</strong> of your role. You must become fluent in most (if not all) corners of marketing, advertising, media, and business.</p> <p>Adrian Parker, Global VP of Marketing for Patrón Tequila, has gone from managing and writing tweets for RadioShack to <strong>leading all of the marketing for one of the most well-known luxury spirits brands in the world</strong>. He is living proof that you can make social a successful career, you just need to have the passion, drive, and motivation to make it happen.</p> <p>Patrón Tequila is far from a digital marketing business. However, they understand the crucial role that social plays when it comes to their branding and <strong>connecting with their customers</strong> online and during times when face-to-face interactions are limited at best. </p> <p><strong>In This Episode:</strong></p> <ul> <li>05:03 – How important it is for brands to deliver superb digital experiences</li> <li>11:05 – How marketing and consumer behavior have changed over the last few months</li> <li>21:29 – How Patrón Tequila use social and marketing communications to measure the impact of recent changes (COVID-19) on consumers and stakeholders</li> <li>24:39 – How COVID-19 will change how brands prepare for the unpredictable in th