Here's one of the most important rules in selling & persuasion psychology

<p>⭐⭐⭐⭐⭐ <strong>Episode Links </strong>&nbsp;⭐⭐⭐⭐⭐</p><p>✒ <a href="https://www.btmsinsiders.com/courses/sleight-of-pen?utm_source=btms-daily&amp;utm_medium=content&amp;utm_campaign=organic&amp;utm_content=20230622" rel="noopener noreferrer" target="_blank">Sleight of Pen: Hypnosis, Persuasion, and Belief Change for Copywriters</a></p><p>🎫 <a href="https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&amp;utm_medium=content&amp;utm_campaign=organic&amp;utm_content=20230622" rel="noopener noreferrer" target="_blank">BTMSinsiders: Streaming Library of Copywriting and Marketing Courses</a></p><p>⭐⭐⭐⭐⭐ <strong>More from Roy</strong>&nbsp; ⭐⭐⭐⭐⭐</p><p>☕<strong> </strong><a href="https://www.buymeacoffee.com/royfurr" rel="noopener noreferrer" target="_blank">Wanna say "thanks" for this episode?&nbsp; Buy me a coffee...</a></p><p>📺 <a href="https://www.youtube.com/user/royfurr?sub_confirmation=1" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p>🎧 <a href="https://breakthroughmarketingsecrets.captivate.fm/listen" rel="noopener noreferrer" target="_blank">Subscribe to the Podcast</a></p><p>📧 <a href="https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&amp;utm_medium=content&amp;utm_campaign=organic&amp;utm_content=20230622" rel="noopener noreferrer" target="_blank">Subscribe by Email</a></p><p>🏆 <a href="https://www.royfurr.com?utm_source=btms-daily&amp;utm_medium=content&amp;utm_campaign=organic&amp;utm_content=20230622" rel="noopener noreferrer" target="_blank">Roy Furr, Fractional CMO &amp; Copy Chief for Direct Response Marketers</a></p><p><strong>Human nature is weird…</strong></p><p>Because what we WANT to be true about ourselves and other humans is often not what actually IS true.</p><p>Today’s episode shares one of those lessons.</p><p>One of the core, most important psychology lessons for selling and persuasion, including marketing.</p><p>It’s about what drives human behavior, and gets us to buy things.</p><p>And even though we wouldn’t nec