Grace Liu - Founder of GL Consulting, Formerly Calvin Klein & Laura Mercier

<p>Grace is a brand-builder specializing in brand marketing and social media within Fashion &amp; Beauty. She has spent the last decade driving consumer engagement for iconic global brands, including growing Calvin Klein’s Instagram community from 500K to 15M+ through award-winning and culture-shaping content, and launching Shiseido-owned Laura Mercier digitally in the $106 billion Chinese beauty &amp; personal care market. In creating GL Consulting, she strives to be a strategic advisor and resource to established brands as they scale and new founders as they build their dream businesses, starting at the core with brand storytelling. Learn more at <a href="http://www.gracemarieliu.com/" rel="noreferrer ugc nofollow" target="_blank">www.gracemarieliu.com</a></p> <p>In this episode, she speaks with Gina Gretchko about her roundabout academic path into the fashion and beauty industry and how social media marketing has changed since she started her career.&nbsp;</p>